Black Friday 2025: Retailers, E-commerce Platforms See Strong Consumer Response
New Delhi:
Black Friday 2025 has emerged as a major shopping period in India, with e-commerce platforms, brands and malls offering extensive discounts across fashion, beauty, electronics and lifestyle categories. The Western-origin event, now widely adopted in the Indian retail calendar, has led to increased consumer activity both online and offline.
Following record Diwali sales of ₹1.24 lakh crore in GMV (Datum Intelligence), platforms such as Amazon, Flipkart, Myntra, Nykaa and Tata Cliq have launched early Black Friday deals to sustain momentum. Myntra reported a 25% rise in demand, driven largely by Tier 2 and Tier 3 cities, while Nykaa’s ‘Pink Friday Sale’ continues to register strong traction after last year’s 36% GMV growth.
Amazon said its second Black Friday edition includes up to 80% discounts and enhanced AI tools such as Rufus and Lens AI to improve product discovery. Tata Cliq expects higher growth compared to last year, with winter wear, western wear and beauty categories leading demand.
Retailers and aggregators have intensified marketing through celebrity collaborations, influencer campaigns and early-access programmes to generate pre-sale excitement. Electronics chain Croma has introduced bundled offers, EMI options and extended store hours to attract shoppers planning high-value purchases.
Shopping malls are also reporting higher footfall, supported by themed décor, coordinated offers and loyalty-member engagement. Operators including Oberoi Realty and DLF Retail say Black Friday has become a consistent year-end retail event, boosting sales across categories and driving additional spending in dining and entertainment zones.
With discounts of up to 50% on general merchandise and up to 30% on premium brands, Black Friday continues to grow as a preferred period for planned purchases in India, supported by early winter demand and the wedding season.
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